{"id":5542,"date":"2024-04-12T14:58:27","date_gmt":"2024-04-12T14:58:27","guid":{"rendered":"https:\/\/nimbusweb.me\/blog\/?p=5542"},"modified":"2024-04-23T13:02:14","modified_gmt":"2024-04-23T13:02:14","slug":"why-a-client-portal-is-essential-for-your-business-success","status":"publish","type":"post","link":"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/","title":{"rendered":"Why a Client Portal is Essential for Your Business Success"},"content":{"rendered":"\n<p>When your business starts growing, you are likely to feel pride, motivation and inspiration \u2013 and, at the same time, a lot of frustration. Having to keep track of the customer data \u2013 each client\u2019s details, preferences and points in their customer journey \u2013 is overwhelming. On top of that, you also have to ensure a personalized approach to each and every client. As <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2022\/08\/17\/the-consumer-preferences-tipping-point-personalization-is-now-a-must-have\/?sh=2473590254d5\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Forbes states<\/u><\/a>, using the <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\"><u>research by Epsilon<\/u><\/a>, 80% of customers indicate that they are more likely to do business with a company that offers personalized experiences and 90% of them state that they find personalization appealing. So how do you, as a business, meet this challenge and satisfy clients while maintaining your sanity?<\/p>\n\n\n\n<p>There are many software that help businesses meet this need. For example, there are Customer Relationship Management, or CRM, tools that can organize all customer data. They offer secure and easy-to-use tools for data storage, reporting, automation and better team collaboration. They facilitate business on your side \u2013 but do little for your client.<\/p>\n\n\n\n<p>On the client\u2019s side, you may have a knowledge base \u2013 a self-service tool where your customers can find how-to articles, manuals, troubleshooting guides, and FAQs without needing to contact your support desk. Being accessible without any logins, a knowledge base is a great source of information about your product or service but it does not solve any personalization issues or store a particular client\u2019s search history.<\/p>\n\n\n\n<p>Today, there is a tool that provides the benefits of both: endless capacity for storing personal details, like a CRM, and resources for finding answers to most questions, like a knowledge base. But most importantly, this tool enables communication between you and your clients, offering each of them a personalized space for one-on-one interaction. This tool is a client portal.<\/p>\n\n\n<div class=\"post-green-content\"><ul class=\"arrow-list\"><li><a href=\"#portal\">What is a Client Portal?<\/a><\/li><li><a href=\"#benefits\">Benefits of Using a Client Portal<\/a><\/li><li><a href=\"#use\">Why You Should Use a Client Portal<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"portal\">What is a Client Portal?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-1024x767.jpg\" alt=\"\" class=\"wp-image-75196\" srcset=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-1024x767.jpg 1024w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-300x225.jpg 300w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-768x576.jpg 768w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-1536x1151.jpg 1536w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-1200x899.jpg 1200w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1-600x450.jpg 600w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/fancy-portal-3-1.jpg 1708w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>A client portal is a private, secure website where you can interact with each of your customers individually, sharing and exchanging data, including sensitive financial data. Forget long email threads that get confusing very quickly, making it impossible to find that particular message you are sure you sent. Forget messaging in external IM tools, where you have to scroll back and forth. With a client portal, you can streamline your communication with clients, providing them with the information they need when they need it, keeping all documents in one place, monitoring all processes involved, and talking to them one-on-one. Your company portal is a reliable tool that both you and your clients benefit from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of Using a Client Portal<\/h2>\n\n\n\n<p>Let\u2019s look at what makes client portals so useful, for any business, regardless of size and industry. Suppose you are a large company with hundreds of customers, each with their payment method, invoice history, standing orders, individual quotes, and discounts. <a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/winning-corporate-clients-with-great-onboarding\" target=\"_blank\" rel=\"noreferrer noopener\"><u>According to McKinsey<\/u><\/a>, large corporate clients appreciate having a self-service client portal that functions as a single point of engagement, featuring a smart, personalized interface that only asks for information relevant to that client, tailored to the client\u2019s previous answers to questions and based on client feedback. What is a client portal for? It allows you to organize information into sections that will always be at hand for your client: scheduling and billing, invoices, client agreements, policies, reports, and a lot more. You can schedule important events for the client to check out and send useful updates or policy changes while always knowing what the client has or has not done. Client portals accumulate and structure customer data for your corporation, while at the same time allowing each customer to feel valued and unique.\u00a0<\/p>\n\n\n\n<p>Now let\u2019s look at a small business, down to a sole entrepreneur, like a coach or a personal trainer. What can a client portal do for you? You need to monitor your clients\u2019 progress, give them homework, and check its completion while keeping track of where you left off and providing support to answer specific questions. In this case, a client portal gives you a handy platform to keep all this in one place, neat and clean, with easy customer onboarding and support. You can give directions and personal recommendations, remind clients about further steps, and provide advice on tasks while keeping all messages at hand both for the client and yourself. What a client portal does is give you peace of mind and your customers a clear understanding of what to do, when, and where.<\/p>\n\n\n\n<p>Whatever your business is, a client portal can meet all your needs for client communication, customer data storage, and branding \u2013 giving you a huge competitive edge. Here are a few more benefits that a company portal offers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ensuring security<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"878\" src=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals-1024x878.png\" alt=\"\" class=\"wp-image-75193\" srcset=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals-1024x878.png 1024w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals-300x257.png 300w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals-768x659.png 768w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals-1200x1029.png 1200w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals-600x515.png 600w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/setup-client-portals.png 1236w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>A client portal provides a secure way to save and store clients\u2019 personal, business, and financial data. Once you set it up, encourage your customers to use the company portal without being afraid of losing, disclosing, or compromising any confidential data. By granting various levels of access, you can always be sure that no sensitive details leak into the wrong hands. Once your clients know that you value their privacy and security and protect it, they trust you more \u2013 and the client portal helps you achieve the customer trust and loyalty that is every business\u2019s goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reducing clutter<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1879\" height=\"1286\" src=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1.png\" alt=\"\" class=\"wp-image-75155\" srcset=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1.png 1879w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1-300x205.png 300w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1-1024x701.png 1024w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1-768x526.png 768w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1-1536x1051.png 1536w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1-1200x821.png 1200w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/team-workspace-936x640-1-1-600x411.png 600w\" sizes=\"(max-width: 1879px) 100vw, 1879px\" \/><\/figure><\/div>\n\n\n<p>Client portals are effective for organizing all your business and customer data in a well-structured, secure and logical way, where nothing gets lost in the depths of your desk drawer or the black hole of your inbox. With a client portal, you do not need a bunch of tools where each has only one purpose. You can store financial, legal, and procedural details, for each client separately, all in one place. You no longer need to browse through endless folders or email threads. At the same time, a client portal gives your customers a resource to get in touch with you or use self-service, whenever they need it.<\/p>\n\n\n<div class=\"featured-block\">\n           <div>\n                <strong><span class=\"icon-clip\"><\/span>Read more posts on this topic:<\/strong>\n                <ul class=\"featured-list\"><li><a href=\"https:\/\/nimbusweb.me\/blog\/client-portal-features\/\" target=\"_blank\">\ud83d\udcbc 9 Essential customer portal functions<\/a><\/li><li><a href=\"https:\/\/nimbusweb.me\/blog\/the-best-crm-software-with-client-portals\/\" target=\"_blank\">\ud83d\udc8e The 5 best CRM software with customer portals<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Promoting your brand<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-1024x701.png\" alt=\"\" class=\"wp-image-75184\" srcset=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-1024x701.png 1024w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-300x205.png 300w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-768x525.png 768w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-1536x1051.png 1536w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-2048x1401.png 2048w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-1200x821.png 1200w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-1980x1355.png 1980w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2024\/04\/portal-1-1-2-600x411.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Once you realize what a client portal is and start using one, you can customize all points of your customer&#8217;s journeys. Each client receives personal treatment and becomes aware of the brand image you are working to promote. Compare a client portal to a 5-star hotel where each guest has personalized service and, at the same time, notices the hotel\u2019s logo, corporate colors, branded goods, and, more broadly, customer-oriented service. Keeping track of each client\u2019s particular details and preferences, providing them with clear instructions intended personally for them, bringing to their attention only what might interest them, and giving them a tool to interact with you. A branded and user-friendly company portal immediately sets you apart from the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use\">Why You Should Use a Client Portal<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-1024x767.jpg\" alt=\"\" class=\"wp-image-75187\" srcset=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-1024x767.jpg 1024w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-300x225.jpg 300w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-768x576.jpg 768w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-1536x1151.jpg 1536w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-1200x899.jpg 1200w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4-600x450.jpg 600w, https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/03\/fancy-portal-4.jpg 1708w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A client portal can replace the entire combination of a customer database, legal and financial software, a chat, a calendar, and a resource library. It can become your and your client\u2019s personal assistant, help desk, PR, and event manager, all in one \u2013 totally secure, never tired or unavailable. Client portals save time and money, eliminate or minimize repetitive tasks, consolidate information, and effortlessly extend your branding.<\/p>\n\n\n\n<p>If you are still wondering what a client portal software is and how it can help your business, try one in action. A client portal from <a href=\"https:\/\/nimbusweb.me\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>FuseBase<\/u><\/a> (formerly Nimbus) is your gateway into stress-free and highly efficient business operations. Analytic tools and built-in chats, well-structured lists and folders, easy data collection and feedback analysis, a vast library of customization options and easy assignment of access levels \u2013 these features of the cutting-edge software by FuseBase will bring the best customer communication and collaboration methods right to your fingertips.<\/p>\n\n\n        <div class=\"promo-block\" id=\"\">\n            <p class=\"promo-block__text\">Boost your collaboration with FuseBase Portals!<\/p>\n            <div><a class=\"fb-primary-btn-dark\" href=\"https:\/\/nimbusweb.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Make it happen<\/a><\/div>\n        <\/div>\n    \n\n\n<p><strong><a style=\"color: #0097a7;\" href=\"https:\/\/www.linkedin.com\/company\/6631292\/admin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the&nbsp;FuseBase LinkedIn page<\/a>&nbsp;for the latest news and updates!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your business starts growing, you are likely to feel pride, motivation and inspiration \u2013 and, at the same time, a lot of frustration. Having to keep track of the customer data \u2013 each client\u2019s details, preferences and points in their customer journey \u2013 is overwhelming. On top of that, you also have to ensure [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":30509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[140],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Client Portal? - FuseBase (Formerly Nimbus)<\/title>\n<meta name=\"description\" content=\"Streamline your customer communication and structure your business processes and documents with client portals by FuseBase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Client Portal?\" \/>\n<meta property=\"og:description\" content=\"Streamline your customer communication and structure your business processes &amp; documents with client portals by FuseBase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"FuseBase (Formerly Nimbus)\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-12T14:58:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T13:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nimbusweb.me\/wp-content\/uploads\/2023\/12\/client-portals.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is a Client Portal?\" \/>\n<meta name=\"twitter:description\" content=\"Streamline your customer communication and structure your business processes &amp; documents with client portals by FuseBase.\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\"},\"headline\":\"Why a Client Portal is Essential for Your Business Success\",\"datePublished\":\"2024-04-12T14:58:27+00:00\",\"dateModified\":\"2024-04-23T13:02:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\"},\"wordCount\":1292,\"publisher\":{\"@id\":\"https:\/\/nimbusweb.me\/#organization\"},\"articleSection\":[\"Client Relationships\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\",\"url\":\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\",\"name\":\"What is a Client Portal? - FuseBase (Formerly Nimbus)\",\"isPartOf\":{\"@id\":\"https:\/\/nimbusweb.me\/#website\"},\"datePublished\":\"2024-04-12T14:58:27+00:00\",\"dateModified\":\"2024-04-23T13:02:14+00:00\",\"description\":\"Streamline your customer communication and structure your business processes and documents with client portals by FuseBase.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nimbusweb.me\/blog\/why-a-client-portal-is-essential-for-your-business-success\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nimbusweb.me\/#website\",\"url\":\"https:\/\/nimbusweb.me\/\",\"name\":\"FuseBase (Formerly Nimbus)\",\"description\":\"FuseBase (Formerly Nimbus) - Free Online Collaboration Software for Remote Teams. 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